Where does NPAC audience come from?

We have been researching some statistics about ticket buyers of the Niswonger Performing Arts Center of Northwest Ohio.  It’s interesting to see where everyone comes from to find cultural enrichment and entertainment.  One of the advantages of having a good ticketing system is the amount of information it gathers and delivers on ticket buyers.  As the NPAC has grown over the past six years, so has our ticketing system.  It offers many new features that become valuable resources for performing arts centers.

Here are a few questions for you to ponder.  How many counties in Ohio are represented by NPAC ticket buyers?  How many counties in our neighboring state of Indiana?  You would assume that most of Van Wert County has been to the NPAC.  Exactly how many?  How many towns (zip codes) are represented?  These are questions we have been researching and have found answers to.  This helps us determine where we should spend our marketing dollars in the future.  By the way, I will give these answers to you in a later news release.

Of course, certain concerts and events have an appeal to certain audiences.  However, I do feel that people should be more open to different kinds of entertainment.  Some concerts are written off in people’s minds before they give it a chance.  The American Spiritual Ensemble is a perfect example of what I am talking about.  I just got back in the office from a walk down Main Street and a lady stopped me and told me how much she enjoyed the ASE.  She exclaimed, “They Rock!”  Now I doubt many would have thought of that when they imagined a Spiritual Ensemble or a chorus.  But I say, give it a chance; you may find out many things “rock” that you would never imagine.

Variety certainly enters into most programming decisions we at the NPAC make.  In this way, we feel we can certainly diversify our audience while also offering a diverse experience to those who attend many or all of our concerts.

As we look at the remaining engagements we have coming to the NPAC through the remainder of this season, diversity is certainly well served.  This Sunday afternoon (and it should be a splendid Spring afternoon!), we welcome an exciting and entertaining show filled with music of all styles, dancing and choreography. Bowfire is the “total string sensation” … virtuosity in the hands of masters.  The hottest new show to hit the stage is quickly becoming a major international success. It is at once an exceptionally high quality music experience and a fast paced theatrically staged show.   Bowfire is coming to the Niswonger for a 3 p.m. Sunday show.  Get your tickets now!

We follow this with a presentation to appeal to the artistic and Americana appreciator.  Ceci Wiselogel returns to the Niswonger to present “Remembering Rockwell.”  Any art aficionado or even just a curious observer of American heritage will enjoy learning more about this beloved American artist who brought everyday America to the art world.  There will be two presentations: one at 1:30 p.m. and another at 7:30 p.m.  Hopefully one of the times will accommodate your schedule.  Just $5 allows you a good seat in the house.

We then go to Southern Gospel music with the very popular Quartet, the exciting Ernie Haase and Signature Sound.  This is a great Palm Sunday night concert to kick off the Holy Week.  By now, I’m sure you have heard that we have also added a second show of Vicki Lawrence.  The Friday evening show on April 5 sold out months ago, so we have added a 2 p.m. show.

To add to the variety theme, we have world renowned photographer, Joel Sartore from National Geographic, the exciting Big Band sounds of Gordon Goodwin’s Big Phat Band, concert pianist, Thomas Pandolfi and then close with a spectacular Rock Symphonic show with the music of Queen.  How’s that for variety?

Each concert or presentation represents something different for everyone.  I encourage you to try something different.  You just may like it!

FINÉ.