{"id":166084,"date":"2023-05-15T03:46:02","date_gmt":"2023-05-15T08:46:02","guid":{"rendered":"https:\/\/thevwindependent.com\/news\/?p=166084"},"modified":"2023-05-16T04:48:13","modified_gmt":"2023-05-16T09:48:13","slug":"ohio-bringing-back-familiar-tagline","status":"publish","type":"post","link":"https:\/\/thevwindependent.com\/news\/2023\/05\/15\/ohio-bringing-back-familiar-tagline\/","title":{"rendered":"Ohio bringing back familiar tagline"},"content":{"rendered":"\n

VW independent staff\/submitted information<\/em><\/p>\n\n\n\n

COLUMBUS — Governor Mike DeWine, First Lady Fran DeWine, Lt. Governor Jon Husted, and Ohio Department of Development Director Lydia Mihalik announced last week that the state will resume use of the popular \u201cOhio, The Heart of it All\u201d tagline to promote Ohio not only as a place to visit, but also as a great place to live, learn, work, and raise a family.<\/p>\n\n\n\n

\u201cThe Heart of it All” tagline was the state’s tourism slogan between 1984 and 2001.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cAs Ohio evolves into a powerhouse for technology and innovation, we’re looking at the classic \u2018Ohio, The Heart of it All\u2019 tagline in a new way,” DeWine said. \u201cOur state is thriving, and we want the world to know that Ohio is the heart of technology, the heart of opportunity, the heart of adventure, and the heart of family. This is a brand for all of Ohio, uniting everything we love about our great state under one powerful phrase.\u201d<\/p>\n\n\n\n

The new logo and refreshed brand will be promoted through social media posts, radio, and brand videos running on broadcast, Connected TV, and YouTube set to the song \u201cMust be the Love\u201d by Wesley Bright & The Honeytones, a soul band from Akron. The logo was designed by Columbus-based Ron Foth Advertising.<\/p>\n\n\n\n

The state\u2019s new marketing strategy will encompass the message that Ohio offers job opportunities, family-friendly communities, and a great quality of life in addition to incredible tourism-related events, destinations and attractions.<\/p>\n\n\n\n

\u201cTourism is big business in Ohio, but it\u2019s only part of the puzzle,\u201d Husted said. \u201cWe want to be champions for the state of Ohio. Moving forward, we\u2019re going to be more intentional about attracting not only visitors, but also people who want to live, learn, and work here.\u201d<\/p>\n\n\n\n\n\n\n\n

\u201cThe tourism and economic development messages can\u2019t be separated anymore,\u201d Mihalik said. \u201cThe \u2018Ohio, The Heart of it All\u2019 theme reinforces the idea that people can have amazing adventures and memorable moments by visiting here, but they also can build their careers, their homes, and their families here.\u201d<\/p>\n\n\n\n

Tourism is big business in Ohio, as evidenced by the 2022 economic impact numbers. In addition to announcing the return of the \u201cOhio, The Heart of it All\u201d tagline, TourismOhio, which is a division of the Ohio Department of Development, also released figures showing the importance of the tourism industry to the state\u2019s economy.<\/p>\n\n\n\n

In 2022, Ohio\u2019s tourism industry captured a record $53 billion in visitor spending and welcomed 233 million visitors from Ohio and other states. The industry also supported 424,339 seasonal, part-time, and full-time jobs. These are solid increases over 2021\u2019s numbers, when Ohio\u2019s tourism industry generated $46.9 billion in visitor spending, welcomed 219 million visitors, and supported 411,000 seasonal, part-time, and full-time jobs.<\/p>\n\n\n\n

TourismOhio also reported the return on investment from marketing efforts in 2022. For every $1 the state invested in tourism marketing in 2022, it generated $73 in direct visitor spending and $5 in taxes inside the state.<\/p>\n","protected":false},"excerpt":{"rendered":"

VW independent staff\/submitted information COLUMBUS — Governor Mike DeWine, First Lady Fran DeWine, Lt. Governor Jon Husted, and Ohio Department of Development Director Lydia Mihalik announced last week that the state will resume use of the popular \u201cOhio, The Heart of it All\u201d tagline to promote Ohio not only as a place to visit, but […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-166084","post","type-post","status-publish","format-standard","hentry","category-news"],"publishpress_future_action":{"enabled":false,"date":"2026-08-04 07:37:12","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts\/166084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/comments?post=166084"}],"version-history":[{"count":5,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts\/166084\/revisions"}],"predecessor-version":[{"id":166141,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts\/166084\/revisions\/166141"}],"wp:attachment":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/media?parent=166084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/categories?post=166084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/tags?post=166084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}