{"id":52133,"date":"2014-05-27T07:06:30","date_gmt":"2014-05-27T12:06:30","guid":{"rendered":"https:\/\/thevwindependent.com\/news\/?p=52133"},"modified":"2014-05-28T10:46:26","modified_gmt":"2014-05-28T15:46:26","slug":"brewed-expressions-partners-with-other-businesses","status":"publish","type":"post","link":"https:\/\/thevwindependent.com\/news\/2014\/05\/27\/brewed-expressions-partners-with-other-businesses\/","title":{"rendered":"Brewed Expressions: Coffee with a smile"},"content":{"rendered":"<p><b>CINDY WOOD\/<\/b><i>independent feature writer<\/i><\/p>\n<p>The concept was simple. Offer a good quality product, smile, and be nice.<\/p>\n<figure id=\"attachment_52134\" aria-describedby=\"caption-attachment-52134\" style=\"width: 330px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.thevwindependent.com\/news\/wp-content\/uploads\/2014\/05\/Brewed-Expressions1-5-2014.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-52134 \" style=\"border: 1px solid black;\" alt=\"Fawn Taylor hands out a drink at Brewed Expressions Monday morning. The new business handed out free coffee to all veterans and active servicepersons on Memorial Day. (photos by Cindy Wood\/Van Wert independent)\" src=\"https:\/\/www.thevwindependent.com\/news\/wp-content\/uploads\/2014\/05\/Brewed-Expressions1-5-2014.jpg\" width=\"330\" height=\"290\" \/><\/a><figcaption id=\"caption-attachment-52134\" class=\"wp-caption-text\">Fawn Taylor hands out a drink at Brewed Expressions Monday morning. The new business handed out free coffee to all veterans and active servicepersons on Memorial Day. (photos by Cindy Wood\/Van Wert independent)<\/figcaption><\/figure>\n<p>Anyone who knows Frank and Cheryl Bowen knows it wasn\u2019t all that difficult for them. After all, they\u2019ve both been working with the public for a combined 42 years: Frank at the Van Wert County Sheriff\u2019s Department and, most recently, as chief Common Pleas probation officer, and Cheryl as a dispatcher with the city police department.<\/p>\n<p>\u201cWell, I guess I just like to talk,\u201d Frank said with a laugh. He gets to do a lot of that in his \u201cofficial\u201d duties as chief greeter at Brewed Expressions, one of Van Wert\u2019s newest small businesses. \u201cThe people keep talking back to me, so I must be doing something right.\u201d<\/p>\n<p>The Bowen family has long been engrained in the community, and they expanded that hometown hospitality in February by purchasing a drive-through coffee shop at 1114 S. Washington St. in Van Wert. \u201cI retired in 2012 and, well, I guess I\u2019m working again,\u201d Frank said. \u201cBut we all just like working with people.\u201d<\/p>\n<p>While the couple is actively involved in the venture, the older Bowens leave the day-to-day business operations to son Frankie and daughter-in-law Laura.<\/p>\n<p>\u201cWe had an opportunity to buy this and, of course, we were a little worried because you just never know,\u201d Frank said, \u201cbut it\u2019s just going great and we couldn\u2019t be happier with it.\u201d<\/p>\n<p>In its first four months of business, there were bumps and bruises along the way, but things have smoothed out and Brewed Expressions is now running like a well-oiled machine, offering a variety of hot and cold gourmet coffees, espressos, frappes, in addition to baked goods from Van Wert\u2019s own CakeCrazy.<\/p>\n<p><!--more-->\u201cA month after we opened we had to buy a new espresso machine and that\u2019s pretty much like buying a new car,\u201d Frankie Bowen said. \u201cAnytime you make an investment like this you\u2019re going to run into that kind of stuff.<\/p>\n<p>\u201cA lot of little things added up quickly and that was scary for us,\u201d he added. \u201cIt was horrible at the time, but we had a lot of support from other small businesses who helped get us back up and running pretty quickly.\u201d<\/p>\n<p>\u201cRunning\u201d might be an understatement. Since opening just four months ago, the business has gained a huge following of \u201cregulars\u201d who drive through every day for what some fans have called their \u201cliquid IVs.\u201d<\/p>\n<p>So what\u2019s their secret? \u201cWell, it\u2019s good coffee first of all,\u201d Frank said. \u201cI\u2019ve been drinking coffee my whole life and a lot of people like me just have to have their coffee, no matter how hot it is outside.\u201d<\/p>\n<p>And on those 90-degree scorcher days when hot coffee might not sound so appealing?<\/p>\n<p>\u201cWe started marketing our cold drinks in April and changing our menus to a lot of iced products,\u201d Frankie Bowen said. \u201cOur red velvet drink has really taken off and it has actual cake mix in it and people comment that they really love it. We were kind of worried at first that the business would slow down in the summer, but it\u2019s actually maintained itself, and even gotten busier on some days.\u201d<\/p>\n<p>That\u2019s welcome news for the family &#8212; and for the legion of followers the business has quickly amassed. Utilizing social media, Brewed Expressions has offered contests and promotions such as \u201cshow us your best \u2018selfie\u2019\u201d to bring in business, in addition to partnering up with Niswonger Performing Arts Center to offer free coffee samples during events and shows.<\/p>\n<p>\u201cThe first day we were there we served over a thousand cups of coffee,\u201d Frankie said. \u201cWe do a lot of cross marketing by handing out their flyers and offering free tickets for our customers, so that\u2019s been great for both of us, I think.\u201d<\/p>\n<p>On Memorial Day, Brewed Expressions offered free coffee to any veteran or active military serviceperson, furthering its efforts to be a community-oriented business.<\/p>\n<p>\u201cWe also did over five hundred coupons to the hospital staff during Hospital Appreciation Week, and we just dropped off 1,400 coupons to Van Wert City Schools,\u201d Frankie noted. \u201cWe\u2019ve spent a lot of time coming up with ways to get involved in the community and we\u2019ll be around this summer at the fair and walking in the Peony Parade as well.\u201d<\/p>\n<figure id=\"attachment_52136\" aria-describedby=\"caption-attachment-52136\" style=\"width: 400px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.thevwindependent.com\/news\/wp-content\/uploads\/2014\/05\/Brewed-Expressions2-5-2014.jpg\"><img decoding=\"async\" class=\"size-full wp-image-52136 \" style=\"border: 1px solid black;\" alt=\"Frankie (left) and Frank Bowen adjust the lighting to their new business sign on South Washington Street in Van Wert.\" src=\"https:\/\/www.thevwindependent.com\/news\/wp-content\/uploads\/2014\/05\/Brewed-Expressions2-5-2014.jpg\" width=\"400\" height=\"344\" \/><\/a><figcaption id=\"caption-attachment-52136\" class=\"wp-caption-text\">Frankie (left) and Frank Bowen adjust the lighting to their new business sign on South Washington Street in Van Wert.<\/figcaption><\/figure>\n<p>While there are daily challenges in running a small business, the Bowens concentrate on the number one mantra to any successful business. \u201cThe customer is always right here,\u201d Frank Bowen said, with his son adding, \u201cWe really want to be a positive part of a person\u2019s day, so if we do something wrong, we\u2019re going to make it right.\u201d<\/p>\n<p>And the family never underestimates the power of what a simple smile can do for someone\u2019s day.<\/p>\n<p>\u201cPeople who are waiting in line now just expect dad to come out and start talking to them, and they roll their windows down to chat with him,\u201d Frankie Bowen said. \u201cWe don\u2019t want it to be just a place where you drive through and get your coffee. We want to be friends with our customers, know your name, and know what your favorite drink is. We realized very quickly that a smile goes a long way and we want to have an environment that\u2019s fun for people.\u201d<\/p>\n<p>Hence the business name. While it was a difficult process coming up with the name, the family finally decided on Brewed Expressions.<\/p>\n<p>\u201cI can\u2019t tell you how many times we went to supper and talked for hours about what to name it,\u201d Frankie Bowen said. \u201cBut our slogan is to express yourself through your coffee, so the name just kind of fit with our brand. We started everything from scratch and made it our own.\u201d<\/p>\n<p>And to further their commitment to their hometown, Frankie and Laura Bowen have partnered with OSU Extension to speak to local students about coming back to Van Wert after college and making a life here. \u201cI went to school in Nashville and lived in a big city, but it just never felt like home to me,\u201d Frankie said. \u201cSo we want people to know that you can go away to college, and still come back to your hometown and make a living.\u201d<\/p>\n<p>The Bowens have managed a way to do just that, and they\u2019re having a great time doing it.<\/p>\n<p>\u201cWe love it,\u201d Frankie said, adding that the business is always looking for ways to make things more convenient for its customers.<\/p>\n<p>If all goes as planned, the business will offer a smartphone app early next year that will allow customers to not only order from their phone, but pay for it as well.<\/p>\n<p>\u201cIt will be connected to our register and everything can be done from the phone, so if you\u2019re in a hurry you can just pull up, we\u2019ll hand you your coffee, and off you go,\u201d Frankie said.<\/p>\n<p>Right now, the family is concentrating on growing the business and keeping their customers satisfied \u2026 and coming back.<\/p>\n<p>\u201cThere are a lot of people who have helped us out along the way,\u201d Frank Bowen said, pointing out that Mark White, owner of the complex where the business is located, has been instrumental. \u201cI tell you what, you can\u2019t ask for a better guy,\u201d Frank said. \u201cAnytime we\u2019ve had anything come up, he was right here, keeping our drive plowed or whatever we needed.\u201d<\/p>\n<p>And the biggest thanks, an obvious from any small business owner, goes to?<\/p>\n<p>\u201cMost definitely our customers,\u201d Frankie said. \u201cWe wouldn\u2019t be here without our customers, and everyone has been extremely supportive. It\u2019s been more than we ever expected, and we\u2019re so thankful.\u201d<\/p>\n<p>Spoken like a true small business owner.<\/p>\n<p>For more information about Brewed Expressions, call 419.605.5528, or visit its Facebook page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CINDY WOOD\/independent feature writer The concept was simple. Offer a good quality product, smile, and be nice. Anyone who knows Frank and Cheryl Bowen knows it wasn\u2019t all that difficult for them. After all, they\u2019ve both been working with the public for a combined 42 years: Frank at the Van Wert County Sheriff\u2019s Department and, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-52133","post","type-post","status-publish","format-standard","hentry","category-news"],"publishpress_future_action":{"enabled":false,"date":"2026-04-19 22:41:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts\/52133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/comments?post=52133"}],"version-history":[{"count":0,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/posts\/52133\/revisions"}],"wp:attachment":[{"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/media?parent=52133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/categories?post=52133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thevwindependent.com\/news\/wp-json\/wp\/v2\/tags?post=52133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}