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Tuesday, Jan. 18, 2022

Kennedy announces rebrand, new logo

Submitted information

Kennedy Manufacturing, a leading manufacturer of tool storage solutions, is pleased to announce a new brand identity introduced at the Industrial Suppliers Association (ISA) trade show in New Orleans earlier this month. The rebrand marks the next phase of Kennedy and is a reflection of both the company’s heritage and its future.

With a heritage of more than 100 years as one of the most trusted brands in tool storage, the new Kennedy identity builds on the trust of providing the most durable premium quality products. The new logo is designed to be simple, clean, and innovative. The company continues to build on its position as a strong American brand because every Kennedy is Built Right and Built for Life.

Kenney Logo screenshot at Aug 05 09-11-55The new brand is the result of research and creative by Be Branded, a global brand, strategy, and design firm. BE worked extensively with Kennedy employees, distributors, end-users, and customers for input that provided the basis and foundation for the development of an identity that symbolizes the refreshed strength and renewed innovation that represents Kennedy today.

The new messaging, “Built Right, Built for Life,” is developed to reinforce the company’s core principle with distributors and end-users. Kennedy’s legacy is about taking pride in making a quality product. It is American ingenuity at work; Howard Kennedy created the country’s first metal toolboxes and storage cabinets over a century ago.

Today, the first is still the finest – every Kennedy is designed and built with the best materials and craftsmanship so that they’ll last a lifetime – guaranteed.

“Kennedy has a rich history that has indeed served them well. Now, as we charge forward, growth and innovation are our driving factors,” said Craig Martin, vice president of sales and marketing. “This re-brand is about staying connected to the rich history while strongly embracing the future. Kennedy is more than quality and American pride, it is the storage solutions that are Built Right and Built for Life, which is exactly what our customers can count on every time – guaranteed.”

About Kennedy Manufacturing

Kennedy Manufacturing is an industry leader in steel tool chests, roller cabinets, stationary and mobile workbenches, modular storage cabinets and tool storage for the NC/CNC machining world. For more information, go to

POSTED: 08/05/14 at 6:40 am. FILED UNDER: Business, News